Today, the challenge for the companies is providing consistent, yet unique and contextual brand experiences across multiple customer-aware touchpoints, including brick and mortar, marketplaces, web, mobile and social. In response to these new customer preferences, the Omnichannel Strategy has been created to be a fully-integrated approach to coordinate different channels using just one strategy, marketing, price, database, assortment and goals.
In this context, optimization models, commonly used for Network Design, Inventory and Fulfillment, may not be the best alternative. I would like to discuss some topics:
- What are the new business requirement for Omnichannel Retailing?
- How machine learning, optimization and analytics can be applied to Omnichannel Retailing?
- What are the biggest challenges for optimization?
Thank you in advance