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Study 6

  • 20 March 2020
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Study 6: Accelerate Adoption of Relevant Customer Channels


This study can help you ensure resource requirements in your supply chain.


Impact – 

A very likely scenario is an accelerated adoption of certain customer channels, for instance online grocery. These channels might not be able to bear the increased shift in demand. 

Action – 

Relevant customer channels must be prioritized and the resource requirements to fulfill their demand must be studied.  

How –

AIMMS S&OP Navigator allows users to prioritize their customers to increase the fulfillment in that channel. Although a forced higher fulfillment of one channel might lead to an overall lower margin, understanding the impact on your resources of putting a higher burden on that channel could prove to be invaluable in the long run. 

Demo –

Customer Channel Priority in S&OP Navigator


This article is part of the series Immediate Supply Chain Actions to Take Amid COVID-19

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