So, you’ve identified that you’ve got a (strategic) network design problem. Now, where do you start? While network design does have a ‘usual’ workflow, every project will have its own nuances and can be slightly different. You are experimenting with a future that doesn’t exist yet. This makes the steps you need to follow a little fuzzy and they may vary every time. This is very different to operational and tactical planning, where you repeat certain well-defined tasks over and over. If you do not know where to start, our best advice would be to avoid this approach: “Let’s get some data, push it into the app and see what happens.” This can lead to much frustration and inefficiency in all stages of the process because you have no sense of direction and purpose to what you are doing. Instead, we recommend that you start with the end in mind. Try following these steps: Write down the business question(s). Figure out (together with your business owners) what questions you are trying to